Have you ever thought about who you really are? What defines your identity? What if you could rewrite your internal “keywords” to create a new, empowered version of yourself?

One of my incredible clients, who works in the world of SEO (Search Engine Optimization), inspired an analogy that I want to share with you. In SEO, we use keywords to optimize websites and make them more visible to people searching for specific terms. These keywords help direct people to the right content. But what if we could use personal keywords to define and upgrade our own identity?

Choosing Your Keywords to Reprogramme Your Mindset

My client wanted to upgrade her sense of self, so we worked together to choose the “keywords” that would define her new identity. She chose phrases like:

• I am strong
• I am in control
• I create my own rules
• I am calm
• I am safe in my body
• I am assertive

By repeating and embodying these keywords, she created a new version of herself, which she called Version 2. Whenever she faced a difficult situation, she’d pause and ask herself: What would Version 2 do? This simple practice helped her shift her mindset, her actions, and ultimately, her results.

Creating New Neural Pathways

This might sound overly simple, but when you decide who you want to be and consistently show up in alignment with that identity, you start creating new neural pathways in your brain. These pathways help you form new ways of thinking, behaving, and responding. It becomes more than just thinking “I am strong”—it becomes living that strength in every aspect of your life.

You can take this concept a step further and choose even more expansive “keywords” for yourself:

• I am a successful business owner
• I am the founder of a multiple 6-figure business
• I attract dream clients
• I am financially free
• I am a creator and a powerful manifester

How Do These Words Make You Feel?

When you say those words, how do you feel? If you’ve been telling yourself negative stories like “I’m not good enough,” “I always screw things up,” or “I don’t belong,” then you’re likely seeing evidence of these beliefs in your life.

The stories we tell ourselves are powerful, and they can either keep us small or help us grow. When you decide to step into a new identity, like my client did, it’s common to feel resistance at first. You can say “I am strong” over and over, but if you don’t feel strong, your old habits and patterns will continue to control your actions.

Letting Go of What No Longer Serves You

The key to truly embodying a new identity is letting go of what no longer serves you. My client used a powerful modality called MAP (Make Anything Possible) to release outdated mindsets, process old memories, and walk away from the emotional baggage that was keeping her stuck.

MAP is an energy psychology tool that helps you clear the mental clutter and emotional blocks that prevent you from stepping into the version of yourself you desire. It works with your Superconscious mind to free you from the patterns and beliefs that no longer serve you.

Clearing Emotional Clutter

It’s hard to step into a new identity when you’re still holding onto fears, resentment, imposter syndrome, or self-doubt. Old memories, traumas, and past experiences can weigh you down, keeping you stuck in the same patterns of thought and behaviour.

Through MAP, my client was able to clear these emotional barriers. She processed old traumas, decluttered her mental space, and freed herself from the heavy emotions that had been shaping her life. This allowed her to fully embody Version 2—her empowered, confident self.

Creating Your New Identity

If you’re ready to create a new identity and let go of the baggage that’s been holding you back, I invite you to explore the MAP experience. Every month, I host two live MAP sessions, where you don’t even need to speak or have your camera on. During these sessions, we work together using the power of the Superconscious mind to help you step into the identity that you’re ready to embody.

It’s not just about changing your thoughts—it’s about changing how you feel and how you show up in the world.

Are You Ready to Say Yes to Your New Identity? 🚀

Ask yourself: What “keywords” do you want to define your new identity? What version of yourself are you ready to become?

✨ It’s time to create the life and identity you deserve. Let’s make it happen! ✨

Join us for a live MAP session every month, where you can let go of what’s holding you back and embody the person you’re ready to become. No need to speak, no need for cameras—just show up, and you’ll feel the shift. 🙌

You don’t have to do this alone. MAP can help you unlock the version of you that’s been waiting to emerge. Together, we’ll work to clear the blocks that are holding you back, allowing you to move forward with clarity, confidence, and strength.

It’s time to let go of the old stories and step into the life and identity you deserve.

Join The MAP Experience

Are you ready?

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Sara Maude

Sara Maude is an Edinburgh Hypnotherapist, Solution-Focused Psychotherapist, EFT Practitioner, Transformational Coach and International Wellbeing Trainer providing in-person and online sessions. Sara provides problem-free therapy which goes deep into the heart of the unconscious mind to create powerful lasting change.